TINEX

Logo design, Merch design, Photography

Is a Slovenian DJ and producer who blends multiple genres of electronic music into his sound. Primarily known for hardgroove, he also experiments with styles such as house, trance, and techno. Constantly exploring new directions, he is never afraid to push beyond familiar boundaries and try something different.

The goal was to create a logo that feels distinctive and unconventional, while still being instantly recognizable within the music industry.

Since his music is primarily built around hard-hitting grooves, it felt important to reflect that directly in the identity. The zig-zag line placed between the letters “I” and “N” represents vinyl grooves, while its sharp, angular form visually references the “hardgroove” sound itself.

He also embraced the slogan “your local groove supplier,” with a strong emphasis on the word “supplier.” That idea became another subtle detail within the logo: the negative space between the letters “E” and “X” forms an arrow, inspired by the iconic FedEx arrow. It serves as a homage to the concept of movement, delivery, persistence, and the continuous pursuit of excellence often associated with suppliers and logistics.

Rebranding Challenges

Merch design

the visual direction leaned toward a grungy, industrial aesthetic with a bold and heavy character, to capture the raw energy associated with the culture while still keeping the design visually memorable.

The front decal draws inspiration from industrial shipping and handling stickers, reinterpreted through a more stylized and experimental approach.

On the back, a custom-designed typographic treatment takes center stage. The lettering was intentionally created to feel loud, dense, and physically “heavy,” visually echoing the weight and impact of the music itself.

Photography

He also needed a series of photographs for social media content and promotional material.

The photography focused on capturing mood, movement. Strong contrasts, raw lighting, textured environments, and expressive framing were used to reflect the heavy and immersive nature of his music.