TineX
is a Slovenian DJ and a producer that blends many genres of electronic music. Mainly known for his hard-groove, but still experiments with other styles like, house, trance, techno,… he definitely doesn’t shy away from trying something new and different.
The goal was to make a logo that stands out, something you don’t normally see, with a twist but instantly resembling the music industry.
Seeing as how he predominantly produces music with hard-hitting grooves, it would only make sense to show that somewhere in the logo, that’s why the zig-zag line between the letters "I" and "N" represents vinyl grooves. The line is hard-edged because "hardgroove".
He also embraced the slogan: "your local groove supplier", empfisces on the"supplier". That also couldn't go unnoticed, so I made a subtle arrow representing "supplier" in the negative space between the letters "E" and "X", as a hommage to the FedEx logo arrow which supposably stands for "the pursuit of excellence" and "tenacity in the face of adversity" of the supplier
Logo design, Merch design, Photography
Rebranding Challenges
